Know who comes through your door. Bring in who doesn't yet.
List your events free. See who your audience really is. Reach new people through local creators they already trust, and keep the budget in the neighborhood.
Fill the back half of the run. See who's new each show.
Turn an opening into a following that comes back.
Fill the lineup, then fill the field.
Followers get a text when you're in their neighborhood.
Foot traffic you can trace to the creator who sent it.
Attendance and audience data your board and funders ask for.
Your events may already be here.
We list public calendars across the metro. Claim yours in one tap and they become your pages, with your tickets, your lineup and your numbers.
Example. Sample listings.
First-timers, regulars, and what they have in common.
Example dashboard. Sample numbers.
Split the ad budget across people your audience already follows.
- Shown to strangers who match a profile
- Gone when the budget runs out
- You see impressions, not people
- No one vouches for you
- Each one reaches a real neighborhood or scene
- Their audience already trusts their picks
- You keep the photos and video they make
- Every click is tracked to the person who sent it
Example budget. Set your own; Creators list their services and starting prices on their pages.
Give a creator's followers a reason to come in.
Partner with a Creator and let them offer their followers something: 10% off, a free coffee with a ticket, early entry. The deal lives on their page and on your event. Every redemption is traced to them, so you know exactly what the partnership brought in.
ABDI10, from Abdi · 44 redeemedExample. Sample numbers.
Works for a cafe as well as a theater. It's the ad that only costs you when it works.
Fill the lineup from people already on Wathaag.
Post what you're looking for on any event: vendors, performers, food trucks, volunteers, sponsors. Artists and vendors with a profile apply in one tap. Accept, and they're on the lineup, with their own followers hearing about your event.
Tag anyone who's already playing. If they don't have a page yet, they get an invitation to claim one, and your event is the first thing on it.
Your list, your audience, reminded before every show.
Everyone who says "I’m interested" or RSVPs lands on your contacts list. Export it to your newsletter any time.
The day before, the morning of, and three hours before. Email for everyone, texts for people who said yes to texts. No new tool to learn.
Post a question to your followers and the people who’ve come: "What should we program next summer?" Read the answers in your dashboard.
Attendance, new vs returning, where people heard about it, by show and by season. One page, exportable. The thing funders ask for and nobody has.
Claim your page
Your public events may already be listed. Claim them in one tap. Add the rest from a link or a flyer.
Hire, invite, or post a call
Browse Creators by interest and neighborhood. Post what you're looking for and let people come to you.
Read the results
Who each creator sent, who came back, and what your audience wants next.
Free to list. Pay when it works.
- Organization page and all your events
- Claim sourced listings
- Lineups, calls and tagging
- Followers and "I’m interested"
- Standard placement in feeds
- Everything in Listing
- Featured placement in feeds and the weekend digest
- First-timers, regulars, interests, sources
- Contacts export and reminders
- Board and funder reports
- Ask the community, and a Creator directory with hiring
- On each Creator hire paid through Wathaag
- You set the budget, they set their price
- Paid out through Stripe
- Deals cost nothing to run
One login is included. Add your staff to the same dashboard.
Questions
What does it cost?
Listing is free, always. The Audience plan is $99 a month, and pilot organizations get it free for 3 months. Hiring a Creator through Wathaag adds 12% to the hire.
Do you sell our audience data?
No. You see your own audience, in aggregate. We never sell it and never share it with another organization.
We already use a ticketing site.
Keep it. Your Wathaag event links to your tickets, and we track who sent the click.
How do you know who came for the first time?
From RSVPs and check-ins on Wathaag, and from people who follow you. It's a floor, not a census, and we say so on the report.
We're a cafe, not a venue. Is this for us?
Yes. Deals through Creators and a followable page are the whole product for you. Skip the rest.
Bring your season to Wathaag.
Pilot organizations get the Audience plan free for 3 months, and set it up with us on a call.
Become a pilot organization